The world seems to be moving so quickly and it seems to be getting worse the older I get. Just a few years ago, a website was required for business and the way to drive traffic to the site was to put key words in the meta tags and do a pay-per-click campaign to rise to the top of an internet search. The other way I did it was the old fashioned way where I just handed out my business card and those who wanted to learn more about me and my organization would go to the website.
Now, Google frequently changes their algorythms and it is really complicated to be in the top ranked businesses in a search; social media is now in the forefront and old fuddy duddys like me are confounded about how it all works.
I never thought I would refer to myself as a fuddy duddy but this social thing as far as I can tell is a lot of work to maintain because as a business person, I probably should be consistently posting on Linkedin, Twitter, and Facebook at a minimum, let alone Instagram, Google +, and others I don't even know about.
A client and friend of mine who works for an online marketing company tells me how complex things have gotten where they have specific departments specializing in doing nothing but learning what algorythm Google has changed so they can keep their clients on top of page in search results. And, those search results are organic v. paid where they have done "all the right things" to get found online.
So that leads me to my own quandery... How am I going to handle my social media to get found online and drive sales leads. It is a whole strategy that requires a bit of thought and can't be executed by the seat of my pants even though I have a tendancy to do that some times.
I'd like to know, what methods are you using to get you and your business found online?
Thanks for the feedback! //Loren
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